What should your Social Networking plan look like?
With today’s options and tools, this can be overwhelming task to consider. Here is a simple mind map to get you started.
1) Begin with your main website.
Your main website is the center of your plan. It should provide property search, seller marketing plans, and agent contact information. You also need blogging / posting capabilities to share local news and information that is important for a buyer or seller to know. If you do not have a blogging platform yet (and even if you do), I would strongly recommend building your site on the WordPress product. Recommend Posting: 2-4 times per week.
2) Facebook Business Page.
Next create a facebook business page. This is different than your personal / profile page. The business page is where you can “talk shop” and share announcements with your audience. You still need to have a personal voice and encourage interaction with those that follow you. Recommend posting: 1-2 times per day depending on the information.
3) Twitter Account.
Twitter is your announcement platform to the world. You can share your latest listings, your celebrations, news on the community, just about anything that you would like to share in 140 characters or less. You can also set-up an automatic “tweet” when you post on your facebook business page. Recommend tweeting: 4-6 times per day.
4) Linkedin.
Linkedin is used as your online resume. It is a more formal network of connections and relationships. You can also follow and reconnect with previous companies and/or co-workers. I would stay focused on professional content posts such as what is your latest achievement or book that you have read. Linkedin offers a wonderful “Group” feature where you can join and network with those who have similar interests as you. Recommend Posting: at least once per week. More often if it is professionally news worthy.
5) Youtube channel.
Once you have progressed to video, you will want to consider Youtube. You can set-up your own channel on youtube and have people subscribe to your latest content. Recommend Posting: consider posting weekly with the latest area events or home of the week.
No more excuses.
With this simple mind map you can now begin implementing your social networking plan for real estate. It will take less than 2 hours to set-up all of these accounts including your facebook business page, so get going!
